www.websitetrafficbuilders.com Legal Marketing SEO – The site in the video is our San Diego lawyers directory at www.sandiegolawyerforyou.com But, the ideas show apply to any website that wants to generate directed traffic for search engine optimization – high placement on the major Internet search engines. For additional SEO ideas and SEO software downloads, visit our search engine optimization software blog at www.websitetrafficbuilders.com Lawyers in California, Las Vegas, New Jersey & Texas should contact us for a special photo trial listing in our directories.

www.edmontonseomarketing.com Get a free website evaluation of your SEO in the Edmonton & surrounding area & access to a free training video teaching local business seo marketing

1. Check for Crawling Errors

This can be one of the biggest difficulties for well established sites. Problems like server downtimes and sitemap publishing can sever whole pages from search engine circulation, especially recent content that’s just been published. These may seem like small errors, but they can be fatal, especially if your site has new relevance and timing is of the essence. Regularly check Google’s Webmaster’s tool, crawling frequency details, to keep your eye on this one.

2. Check Your Google Site Index Number Fluctuations

Google glitches quickly show up on your site’s index. Duplicate page issues and other penalties will appear as a reduction in the pages that Google indexes for your site. Keep your eye on this number for it’s the pulse of your site’s health. If you see big changes, you’ve got a problem.

3. Check for Competition Changes on SERPs

One of the most important reasons to do regular SEO housekeeping is your competition already does it. They’ll do anything it takes to outrank you, and likely constantly experiment with new content and link building to beat you. Watch your competitors, especially those that utilize SEO in key creative ways. If your efforts alone aren’t enough, consider looking for website design help in San Diego to help with your site’s SEO.

4. Check for Broken Links

A website contains endless links. It’s natural that one or 2 break down once in a while. Like household plumbing, links need consistent checkups to spot any damage. The only way to make sure everything is working like it should is to regularly check them. Broken links cut off your most important pages from the world, limiting your marketing potential and effectiveness to do business. Like any complex mechanism, your site needs consistent checkups to keep it running properly.

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Simple things like esnuring you have original content, using relevant keywords, good meta titles are all very helpful in getting your site to page one and getting those hits.

Once you get them there what are you doing to convert those valued visitors into buyers.

Consumers need information and they need it quickly. It is no longer enough to have a telephone and email response system, as these things take tie to reply to. Your potential customer can turn very cold if they dont get the information they need quick enough.

So how do you combat this? Lancashire Rose blinds, beleive that one way of doing this is by using a live chat feature on your site.

A good relaible live chat feature allows you to engage with you customer in real time and turn the query into a sale.

Lookin around the internet there are thousands of live chat features around, so how do you choose?

There are some great free versions out there that easily intergrate with your website. We are currently using a free live chat software from Comm100. It is open sourced and free, it allows has a real time visitor monitor  and an offline messager.

Lancashire rose Blinds, have found that customers request a chat if they need extra information reagrding a product or just some more information before committing to the sale.

An added advantage is, that you can upsell to the customer, by advising them of other products they may need.

Live chat has us increase sales by on average 25% over the past year.

So why not give it a try after all its free, and it may just help?

Small business marketing has changed. Yet all too many local businesses are not taking advantage of the plentiful tools the internet has to offer. There are ways to cut your advertising expenses and increase your revenue that will be fairly easy to implement and that will cost you far less than what you’re probably paying for advertising right now. Advertising that doesn’t really deliver in most cases.

What ARE you paying for advertising? And what ARE your results?

I’ll give you some time to do the math…

Don’t leave all that money on the table. That’s not the smartest thing to do even in times of plenty. And when the economy is going through challenging times, like it is right now, leaving that money behind could be fatal to your local business. It could mean the difference between making it and finding yourself belly up.

So what can you do?

An easy way to get started is by doing or getting a check-up of your website and your local business marketing system. Find out where you’re missing out on turning website visitors into customers. Find out where you’re spending on advertising that doesn’t get the kind of results — or any results — you’d need for it to earn its keep, or give you a decent return on your investment.

And then, start putting together an action plan to stop leaving all that money on the table. Chances are it won’t take THAT much.

Here’s the key to increasing your profits almost instantly

Chances are that you — just like most small business owners — already have the virtual real estate you need, i.e., your website.

So start there and work on getting the best return on the investment you’ve already made. In most cases, all it would take to get you started is some tweaking to incorporate three steps that are neither expensive nor very involved:

1) Get more visitors

The first thing you should do is optimize your website so you will get found more easily — and get more visitors.

2) Capture your visitors

No, there’s nothing sinister involved. All you do is offer your visitors something of value and convince them to sign up for your mailing list. Of course, you’ll have to put the needed system in place so they can actually sign up.

3) Turn your visitors into customers, and your customers into regulars

Once they’re on your mailing list, communicate with them and build a relationship with them by providing them valuable and interesting information. This is important so they’ll read your emails. And don’t forget to invite them back often — with irresistible offers and other great special deals.

When you do these three things, you’ll quickly find that your revenues will grow — at very little cost to you. And if you want to take this trend even further, you can, by incorporating additional online small business marketing tools into your repertoire.

Dallin Harris from www.skyhookinternetmarketing.com reviews the SEO Book training program & member community @ http:///www.seobook.com/join/

Although it changes depending on where you read the statistic, Google is the number one search engine in terms of volume and accounts for more than 60% of all web traffic searches. Due to this popularity, Google is one of the most renowned advertising platforms in the marketing medium. Google has attracted many performance based marketers by offering quality, relevant, and free tools that support their ad network. Google Analytics plugs in well with their Pay Per Click program and allows for users to measure their sales success down to the keyword, the path traveled on the website and several other specific factors, depending on how advanced the user is in its’ setup. The volume of usage in addition to the free access prove the stability and accuracy of Google Analytics.

Google Analytics is free and accurate, but it also is scalable. Users are able to track as many as 50 websites with their analytics profile. This typically means different URLs, but user can also create sub-directory tracking profiles to easily monitor specific pages within a site as well. The most common use for this feature is for blogs. Many website owners like to use blogs for relevant information that relates to their main product or service. Keeping track of the visitors on those page can assist in decisions the website owner needs to make in regards to further monetizing their site.

Google Analytics seems like a complicated program because it is so comprehensive. It takes some learning, but is well worth the effort. The statistics provided by the program are invaluable and essential for fine tuning your website’s performance. Some people don’t have the knowledge base or the time to spend on a program like this. For those people it is important for them to find a strategic partner that can set this up. Don’t miss out on sales opportunities, and get your analytics started today.

While it is true that a lot of people use Twitter for personal connections only, there are many out there who feel that a nice blend of personal and professional information is their cup of tea. In addition to personal status-type updates (i.e. “where I am,” “what I’m doing,” etc.), these users like to include information that relates to their field of business. Because Tweets are limited to 140 characters, these bits of informational wisdom are usually represented through links.

As any Internet marketer worth his salt knows, links are valuable. The practice of link-building is a key part of search engine optimization (SEO and is necessary in order to create a venerable web presence for companies of all sizes and industries. Because Twitter users often post links to Web sites that relate to their fields of business, this can be a great opportunity to link-build when approached in the correct manner. So, the next question is: “how can I get links to my site on Twitter?”

The first and most obvious method would be to post the links yourself. Although this method has some merit, it should be used with caution. The main SEO benefit of posting links to pages on your site via your Twitter account (or even your company’s Twitter account) is that these links will most likely be relevant for your network. Chances are good that your followers are interested in the same topics that are pertinent to your business. However, you might run the risk of sounding stale. Even if your most dedicated followers continue to click every link you post, most people will lose interest if all your Twitter account brings to the table is self-promotion.

The alternative is to find other people to post your links for you. Specifically, influencers who have incredible bases of followers, and engage in a field that is close to your business. These social media stars are everywhere and, for one reason or another, have gained the trust of tens of thousands of followers. Just like print journalists and radio DJs of past decades, having Twitter’s heavy-hitters on your side can bring good things.

How you ultimately build relationships with influencers on Twitter is up to you. It is probably not a good idea to direct message one of these individuals with a link to your site and request a re-tweet. Start slow. Begin by following the influencer and check out the kind of content they are broadcasting. See how their style and tone relates to what you have to offer. Then, start a dialogue with them. Ask them questions about what kinds of products or services they like, and why they like them. If you notice an interesting post they made, re-tweet it. Then, only once you have established a relationship, consider sending a link promoting a press release, new product or service.

Your link might not get around the first time, but if you are willing to put in the effort, it may wind up on hundreds of thousands of potential customers’ screens. If you are looking for more immediate results, you can also add “Tweet This” type links to your web pages.  These messages act like little hints encouraging visitors to your site that you want them to spread the word.